"La vita è vagare e aspettare" | "Life is about wandering and waiting"
WA:IT - A Symbiosis of two cultures
WA:IT is a symbiosis of two cultures - Japanese and Italian, an embodiment of the duality of beauty, where the perception might differ, but the appreciation and importance are the same.
From the Italian side, beauty is about life and warmth; it blooms and flourishes like all living things in spring and summer. There's the wave of joy that conquers you when you sit by a breathtaking Italian seaside, thinking , reflecting, feeling, energising you to start the creative process.
While in Japan, things are cherished because they cannot last. Just as in nature, seasons change, something is wakened and something falls asleep. There's this unexpected pleasure in sitting still in a sacred Japanese temple, waiting, smelling, feeling, and falling in love with the world and everything in it.
WA:IT reveals the beauty in a body of soul-soothing fragrance and skincare products. They reveal, on the outside, your true inner beauty, by uniting and balancing the inner and the outer being, like Japanese "WA", and by stimulating sensory perceptions by breathing "IT" in.
La Natural ci ispira | Nature inspires
Carbon Negative Beauty
Nature inspires and gives us wonderful notes to work with. WA:IT Botanicamente work hand in hand with artisans, experts in their fields, who manufacture small quantities in Italy.
WA:IT Botanicamente only use truly sustainable materials, ethically sourced and proven to be safe for the environment.